Bosnia & Herzegovina
The Former Yugoslav Republic of Macedonia
We're proud to bring some of the most trusted brands to nearly 70% of the global population. For each of our brands, we’re committed to offering superior performance and value with a smaller environmental footprint.
We don't talk much about the sustainability behind our brands. We'd rather you focus on improving the health of your smile, the white of your laundry, the comfort of your family. But we do want you to know that behind the scenes, we are ensuring that at every touch point in the life-cycle of every product, we have included sustainability.
When you put a P&G product in your shopping basket, we'd like you to know it’s backed by a smaller footprint—and that we're working tirelessly to make it even smaller.
We include sustainability into every aspect of our products—from initial design to manufacturing to packaging to social impact.
Tide Coldwater: From Corn Leaves to Clean Washing
By innovating with experts at the DuPont Chemical Company, we are turning discarded corn leaves and waste into a key ingredient for Tide Coldwater. It's an industry first; and will repurpose 7,000 tons of agricultural waste a year. The new product will be in market Spring 2017. It is the first brand in the world on a path to blend cellulosic ethanol in a scalable and commercial way. Read more.
Charmin teams have made sustainability a core part of what this family brand stands for.
Olay, along with our other Beauty Care brands, has reduced water usage by 12% since 2010.
Thanks to a special pump redesign, Olay is saving 800,000 tons of plastic a year.
Olay diverts manufacturing waste from landfill, recycling it into waste-to-worth products, including leather conditioner.
Our Beauty Care plant in Ireland has reduced energy consumption by 12%, CO2 emissions by 16% by 2010.
Ariel Cold Water
Ariel (and Tide - available in the US) give consumers a big opportunity to save energy in the home by turning down the temperature dial on every wash, using up to 50% less energy per load than warm washes.
Years of innovation and partnership collaboration helped deliver each product. Each is supported by ongoing advertising and in-store campaigns aimed at helping shoppers understand the sustainability value in cold-water washing—while still getting great performance.
Since 2010, washing in cold has increased from 38% to 53%; our aim is to have 70% of all wash loads done in cold water by 2020.
Our Lenor teams knew that in Mexico and developing markets, having soft and nice-smelling clothing was a point of pride for moms. So fabric softeners were a staple on laundry day. But they also knew water in these markets was often in scarce supply and typically had to be carried in.
Lenor teams worked for 3.5 years with an external partner to develop a formula breakthrough that lets moms rinse just once versus several times, saving from 30-50% in each washing.
Flash (globally known as Mr. Clean/Mr. Propre and Mastro Lindro)
While known by different names around the globe, Flash is known everywhere as an agent of clean. But it also stands for sustainability. The addition of Flash concentrated gel brought two innovations to the home.
First, it’s a 2.5x compaction, meaning same cleaning power, but in a smaller, concentrated bottle with 45% less packaging and 64% less water.
Second, the Flash team designed an award-winning cap, ensuring that consumers, not accustomed to concentrated formulas would not use too much and thus waste the product and lose value.
Cascade Platinum is a dishwashing product innovation that enables consumers to conserve resources at home. The individual detergent pacs are concentrated, eliminating the need to pre-rinse dishes before putting them into the dishwasher. Skipping pre-wash can save a consumer up to 2,600 gallons of water per year (based on an average of 12.5 gallons of pre-washing water used, with an average of four loads per week).