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People are the centre of everything we do

With the heart of a start-up and the resources of a global corporation, we are always looking for imaginative ways to reinvent every aspect of our business. As we innovate, we find inspiration in
people – their needs, values, desires and passions.

This focus on people infuses how we approach innovation across all areas.

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Constructive disruption: our unique approach to innovation

We believe the only constant is change. In other words, disruption is inevitable. By understanding and embracing it, however, it’s possible to create a kind of constructive disruption that moves business forward, keeping pace with changing markets and consumers’ evolving needs.

Supply chain transformation

Supply chain

We’re creating a synchronised network based on real-time demand signals to serve consumers and customers. In Europe, multi-category distribution and manufacturing operations in optimum locations are redefining customer order lead times. And, our US mixing centres put 80% of shipments within 24 hours of retailers.

We’re leading the constructive disruption of our industry across innovation, brand building, supply chain and digitisation and data analytics.

Innovation our way

What happens when you infuse a global corporation with the spirit of a start-up? It unlocks a world of new ways to reinvent every aspect of the business.


Consumer Electronics Show

Reinventing experiences and changing consumer expectations is the hallmark of our innovation. Since 2019, P&G has showcased our innovation at CES, the premier global stage for new and emerging consumer technology.

Here’s how it works. Our LifeLab gives consumers an immersive look at the intersection of our deep consumer knowledge and the category-changing innovations that define our brands.



Our lean innovation model, GrowthWorks, is a unique and disruptive approach that enables us to accelerate and elevate our product research and development processes.

Here’s how it works. We leverage the strengths that come with being one of the largest consumer goods manufacturers, while also embracing the agility of a start-up. The results speak for themselves. We’ve already launched many successful experiments, and we’re currently running nearly 200 more.



Our team of in-house development gurus, Alchemy, works with our brands to deliver innovative solutions that give them an unmatched competitive advantage in the digital marketplace.

Here’s how it works. Our team of software developers, user interface and user experience designers and product managers work with modern programming languages, user experience best practices and cutting-edge security patterns to build future-forward solutions.

P&G Ventures

P&G Ventures

Our start-up studio, P&G Ventures, works with entrepreneurs, inventors and start-ups to create new brands and businesses beyond the categories in which we currently compete.

Here’s how it works. First, we identify big consumer problems that aren’t being met today and look for business and technology partners to help solve them. Then, we use our resources and expertise to develop, test and refine the brands to set them up for long-term success. Finally, we help the new brands scale and grow into their full potential.

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Connect + Develop

Our external partnership programme, Connect + Develop, is based on the belief that collaboration accelerates innovation.

Here’s how it works. Our global team searches for trailblazers outside the company. Then, we create and nurture partnerships with these inventors, patent holders and other innovators – ultimately leading to new solutions in every area of business, from supply chains to products and technologies to in-store and e-commerce experiences.

Learn more

Innovation in action

Our commitment to innovation means we’re always trying new things and looking for new areas where we can find inspiration and contribute to the conversation.

CES 2020

CES 2020

P&G’s second showing at CES 2020 reiterated how we are leading constructive disruption to innovate superior products that re-invent the consumer experience.

CES 2020

The innovators behind the innovations

Every breakthrough idea starts in the mind of a forward-thinking person. Someone who looks at a challenge with fresh eyes, connects the dots in a new way and constructively disrupts the boundaries of what’s possible.

Here are some of the big thinkers behind our innovations.

Susan Ludwig

Susan Ludwig

Susan’s work focuses on developing nappies that better meet the needs of all newborns. Compelled by personal experience, she led the team that launched Pampers Preemie Swaddlers in 2002, eventually securing a patent for an extendable back sheet that helps nappy fit babies as small as 2.5 pounds.


We are recognised often not only for our innovations, but also for the way we go about the process of innovating.

Grit award logo

Top 25 Most Innovative Client Companies


Dow logo

The Packaging Innovation Awards


Fast company logo

Best Workplaces for Innovators


Business Insider logo

25 Most Innovative CMOs in the World


Packaging Europe logo

Best Sustainable Packaging Innovation


The Holmes award logo

The Innovator 25 2019 Americas


Voted Product of the year award logo

Voted Product of the Year


Ongoing innovation

Check out the latest from the front lines of innovation.


Pampers logo

Over 700 scientists around the world work every day on Pampers® nappies and collaborate with independent healthcare professionals (toxicologists, pediatricians and dermatologists) to design the best possible nappies for babies, taking part in each phase of a nappy’s design. In the UK, Pampers have been making nappies for over 26 years in our Manchester production centre. By innovating and using more effective materials, the weight of each Pampers® nappy has been progressively reduced over the past 3 years, with the same trusted dryness.