Choose
Action.
Racial inequality is the inescapable reality worldwide. It didn’t begin with us, but it can end with us.
If we choose to act.
This ever-growing collection of resources will help us more clearly see the complex problems we face—and face them together. And guide us along the journey of transforming equality from a dream to a reality. Together we can make real lasting change when we actively work to prevent, address, and rectify it—individually and collectively. Let’s get started.
Get Started
Learning about race can be hard. Talking about race can be even harder. But it is a necessary step to increase our personal understanding and enable our collective action towards creating the world in which we want to live.
Read
Investing time to learn and understand both historical and present-day experiences of Black people in America, including topics like systemic racism, cultivates empathy that can be translated to action.
Watch & Listen
Ensuring your media and entertainment: television, movies, music and podcasts include diverse voices is an easy, excellent way to help you (and others) become more knowledgeable about equality, justice and inclusion and become more aware of implicit bias.
Donate
Tackling tough issues requires resources. Choosing to contribute to efforts that advance equity and equality are surefire ways to enact change and aid those in need.
Engage
Being a passive supporter of equality is not enough. When good intentions turn into tangible actions, both big and small, change occurs on a larger scale. Learn how to take action as an ally, advocate, activist and an anti-racist.
The views expressed in the included resources do not indicate the author’s endorsement of P&G and likewise, do not indicate P&G’s endorsement of the views of the authors.
Our History
For years we have put a spotlight on bias and inequality to spark dialogue that leads to understanding and action. And we’ve made equality a priority across our brands and our global operations. But that is not enough. More is needed. Now.
P&G and our brands are stepping up our ongoing efforts to advance equality for all people, and especially, right now, for Black Americans who face racism, bias, and brutality (read more here).
"The Talk"
Debuted in 2017, “The Talk” highlights the painful, but necessary conversations Black parents have with their children to help prepare them for prejudices they may face growing up in a society that judges them based on the color of their skin. Directed by Malik Vitthal and produced together with BBDO and Egami Group, the film received numerous accolades including a Daytime Emmy Award.
Civic Engagement
Communities grow and change as a result of individual commitment and collective action. No one can do it alone. Here are some ideas on how you can get involved:
Select Partner Organizations
P&G has established a fund with an initial contribution of $5 million to accelerate the work of organizations that fight for justice, advance economic opportunity, enable greater access to education and health care and make our communities more equitable.
