Our Commitment
To #BeCrueltyFree.

We are calling for an end to all animal testing of cosmetic products globally, and we’re proud to partner with Humane Society International’s #BeCrueltyFree Campaign to advance that vision.

Proudly supporting Be Cruelty Free text and rabbit silhouette

Our support of #BeCrueltyFree is another step in our long-term commitment to make animal testing obsolete. Our journey began over 40 years ago through ongoing research, investment and partnerships to develop and promote the use of alternatives to animal testing. These efforts have contributed to the greater good, enabling us and others to develop products that have not been tested on animals. Our contributions include:

Investing more than $480 million over 40 years in alternatives to animal testing, our researchers pioneering over 25 non-animal methods, publishing more than 1,000 scientific articles.

Partnering with leading international animal welfare organisations, academia, and industry coalitions to promote use of non-animal, cruelty-free methods around the world.

Advocating for public use of non-animal methods and adoption by scientists and policy makers around the world for over 25 years.

Working Together to End Animal Testing

P&G has invested in non-animal test method development for decades and is partnering with leading international animal welfare organisations, academia, industry coalitions and policy makers to promote alternatives to using animals. Together, we have achieved a great deal which includes stopping animal testing for our cosmetics products many years ago. In fact, P&G no longer animal tests any consumer product unless required by law and we are committed to make animal testing obsolete.

Humane Society International logo
Human Toxicology Project Consortium logo


Troy Seidle,

For more than 20 years, the Humane Society family of organisations has collaborated with Procter & Gamble to advance the development and regulatory acceptance of non-animal testing approaches. We are excited to welcome P&G as an official supporter of our #BeCrueltyFree campaign to achieve a legislative end to cosmetic animal testing and trade in all major cosmetic markets worldwide.

Troy Seidle,

Vice President of the Humane Society International

Victor Aguilar

We’re pleased to support the Humane Society International in the quest to end cosmetic animal testing. Already, Procter & Gamble has invested more than $480 million over the past 40 years in developing non-animal test methods and we will continue to be a force for good in this field as we work together to end animal testing for good.

Victor Aguilar,

Chief Research, Development and Innovation Officer, Procter and Gamble

Kathy Guillermo

PETA is delighted to be working with Procter & Gamble in certifying its products as cruelty-free and in ending requirements for these tests by regulatory authorities. Our partnership on this vitally important issue is a win-win for the animals and for consumers.

Kathy Guillermo,

Vice-President, People for the Ethical Treatment of Animals (PETA)

P&G Helps Save Ralph

P&G supports #SaveRalph, Humane Society International’s Campaign Calling for the Global Elimination of Cosmetics Animal Testing

Still image from the activist film #SaveRalph, a cruelty-free campaign led by Humane Society International