Woman is playing with children

Reducing our footprint one step at a time

We’re concerned about using sustainable technology. So as a company, we are committed to deliver eco-friendly brands that consumers can enjoy responsibly. We know how crucial it is, and we’re committed to doing our bit.

Our goals

During Earth Week in 2018, we released new sustainability goals called Ambition 2030. These broad-reaching goals have one purpose in mind: to enable and inspire positive impact on our environment and society while creating value for us as a company and you as a consumer.

In an effort to address two of the world’s most pressing environmental challenges—finite resources and growing consumption—we’ve focused our ambitious goals in these specific areas.

Sustainability: Enable responsible life

Enable responsible consumption, packaging, ingredients, and safety

Sustainability: Reduce our footprint

Reduce our footprint, protect the forests, and improve livelihoods of palm smallholders

Advance recycling solutions Icon

Ensure packaging won’t find its way to the ocean, protect water, and advance recycling solutions

Integrate sustainability into business plans Icon

Educate employees, integrate sustainability into business plans, and reward progress

We were able to create these ambitious goals for the future because we’ve made so much progress on our 2020 goals. To do that, we are focusing on improving our efficiency and reducing our footprint in three areas, which you can explore here. Click to jump to each section.

Adult washes dishes

Conserving water

Over the past two decades, our teams have been developing innovative ways to reduce and recycle water use in our facilities and help you to reduce it in your home.

Adult working in factory

Reducing our water usage

2020 goal: Reduce energy usage by 20%

100% to our 2020 goal

Reduced energy usage per unit of production by 22%

For the past five years, we’ve been working with experts at the World Resources Institute’s Aqueduct Project to develop a process that allows us to determine which manufacturing sites and supplier locations have limited access to water.

For example, in the US, P&G's Bounty and Charmin plant in Oxnard, California reduced theirs by 20%.

Washing the dishes

Helping you save water in your home

2020 goal: Provide 1 billion people access to water-efficient products

61% to our 2020 goal

Provided access to more than 610 million consumers

To use many P&G products, water is required. We’re working hard to create ways that allow you to use less water but still get the full benefit.

Cascade Platinum Action Pacs

Cascade Platinum Action Pacs clean stuck-on food so well you can save more than 20 gallons of water per load.*

Swiffer WetJet

Households using Swiffer Wet or WetJet can save more than 70 gallons of water per year compared to the standard mop and bucket.

The American Forest & Paper Association

2016 Sustainability Award for Water

The American Forest & Paper Association

Environmentally friendly factory

Eliminating waste

We have a vision that one day absolutely zero consumer and manufacturing waste will go to landfills. To help lead the way and set the tone for what’s possible, we’re on a mission to achieve that now.

Adult holding manufacturing waste

Recycling manufacturing waste

2020 goal: Zero manufacturing waste to landfills

72% to our 2020 goal

72% of our manufacturing sites have already achieved this

Since 2007, our Global Assets and Recovery Purchases (GARP) program has diverted nearly 700,000 metric tons of trash from landfills, finding alternative uses for this would-be waste.

Pampers Baby Dry

In China, Pampers’ highly absorbent materials are used to create a fertiliser that holds water for extended periods of time, allowing locals to replant in harsh areas like the Gobi Desert.

Always Pads

At our Akashi site, unsaleable Always pads are being recycled into absorbent cat litter.

Helping you reduce waste

In a world where living green has become more important than ever, we know it’s important to create environmentally sustainable products. We’re continuing our efforts to improve our packaging so it’s as efficient and sustainable as possible.

We’ve been using recycled materials in our products and packaging since the ‘80s. In fact, one of our very own scientists invented a sustainable technology that recycles a type of plastic that wasn’t recyclable before—helping us reduce even more waste.

To this day, we continue to help consumers reduce their footprints by collaborating with programs like Waste to Worth and organizations like The Recycling Partnership, The Closed Loop Fund, and Materials Recovery for the Future.

2020 goal: Ensure 90% of all packaging is recycled

96% to our 2020 goal

86% of P&G packages are considered recyclable

Dawn Ultra

Dawn Ultra has 3X more grease-cleaning power per drop**—doing more dishes with less, and saving up to 25,000 tons of plastic each year.†

Puffs Ultra Soft

Each sheet of Puffs Ultra Soft and Plus Lotion is 3X stronger than the leading bargain brand—reducing waste since you can use less.

2020 goal: Reduce packaging by 20% per consumer use

65% to our 2020 goal

Reduced packaging by 13%

Tide Purclean

Tide purclean™ is certified 65% bio-based, with 100% recyclable packaging, and is produced at a plant that sends zero manufacturing waste to landfill.

United States Environmental Protection Agency

Climate Leadership Award 2017: Organizational Leader

Recognised for active leadership to address climate change and reduce greenhouse gas emissions The US Environmental Protection Agency (EPA), the Centre for Climate and Energy Solutions, and The Climate Registry

Drawing of windmills and forest

Preserving our climate

Our goal is to keep our promise of “quality you can trust” while reducing the environmental footprint of our company and our consumers.

2020 goal: Reduce greenhouse gas emission by 30%

53% to our 2020 goal

Reduced absolute GHG emissions by 16%

2020 goal: Reduce energy usage by 20%

100% to our 2020 goal

Reduced energy usage per unit of production by 22%

Workers standing on a metal platform with windmills in the background

Renewable energy in our plants

2020 goal: 30% renewable energy

33% to our 2020 goal

Achieved 10% of renewable energy

With our partners, an additional 52 wind turbines and more than 125 megawatts of electricity were brought to the US grid via the wind farm in Texas, USA. This wind farm provides 100% of the electricity needed for all the US and Canada Fabric & Home Care manufacturing sites—including Tide, Gain, Downy, Dawn, Cascade, Febreze and Mr. Clean.


Responsible sourcing

Forests are one of our most renewable resources. By collaborating with numerous organisations, we’re making progress towards protecting these habitats.

As members of the Roundtable on Sustainable Palm Oil, we’re also committed to sourcing our palm and palm derivatives responsibly.

Environmental Policies

Our work doesn't stop here

This just scratches the surface of all of our efforts toward environmental sustainability. To get a full look at what we’re doing around the world, download our corporate sustainability report.

2019 CITIZENSHIP REPORTExecutive Summary

All goal numbers are representative of progress since 2010.
* Pre-rinsing dishes prior to loading the dishwasher uses up to 20 gallons of water. (Source: Energy Star
** Cleaning ingredients per drop vs. the leading competitor’s nonconcentrated brand.
\† Based on Dawn and equivalent P&G brands sold in the key markets globally.