Gender
Equality.

#WeSeeEqual

We aspire to build a better world for all of us — inside and outside of P&G. A world free from gender bias, with equal voice and equal representation for all individuals. A world where everyone sees equal. When we do this, economies grow, communities are healthier, businesses can thrive, and the world is a better place for everyone.

At P&G, we’re focused on three areas where we can have the greatest impact. First, we’re leveraging our significant voice in advertising and media to tackle gender bias. We’re also removing barriers to education for girls and economic opportunities for women through corporate and brand programmes and policy advocacy. And we’re creating an inclusive, gender-equal environment within P&G, while advocating for gender and intersectional equality in workplaces everywhere, so that everyone can contribute to their full potential.

In each of these areas, we partner with highly engaged organisations that share our commitment, combining our resources, talents and skills to have a bigger impact.

We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.

Advertising & Media

Education & Economic Opportunities

Inclusive Environment Inside and Outside P&G

Illustration of two people watching a women soccer game on the TV

Advertising & Media

As one of the world’s biggest advertisers, we recognise the need to use our brands as a force for good — raising awareness of, and sparking conversation around, topics including gender bias. From normalising taboos to challenging bias and combatting societal issues — we have an opportunity and a responsibility for the perceptions our advertising creates, and harness the power of our brands to drive for a more equal world.

Always builds confidence among youth

Always launched an all-new report, It’s Time to Talk!, which shines a spotlight on menstrual health and hygiene in the UK. The report found that one in three teens don’t feel prepared for their first period, whilst two in five parents feel more responsible for teaching their children about periods in light of pandemic-related restrictions. To help build a society where everyone feels more comfortable talking about menstrual health and hygiene, Always identified a number of key actions that are critical to ending period stigma by 2030.

Illustration with four people and text: Let's talk about periods

Pampers #HappyFathersWay celebrates the role of fathers

Pampers a spotlight on fathers after research found that one in two mothers believe that UK media and society could make fathers feel more valued in their caregiving role. The brand partnered with celebrity ambassadors Joe Swash and Stacey Solomon, rallying the nation to support and celebrate fathers by sharing their #HappyFathersWay stories. This promoted the view that fathers play an equally important role in the happy, healthy development of their little ones.

Illustration of a girl interested in rocket and robot technology

Education & Economic Opportunities

Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programmes, we’re helping to make gender equality possible.

Girls holding Always products in classroom

Always Keeping Girls in School

All over the world girls are missing school because of a lack of period protection. Always is working to change that through the provision of puberty & confidence education and enabling access to period products. To date, the brand has donated over 30 million products to schools and youth groups through its #EndPeriodPovery campaign.

Partnerships that enable women to reach their full potential

Across our UK business, we hold a number of strong partnerships which enable us to continue to break down educational barriers for girls and economic barriers for women. Our HeadStart Programme reaches diverse secondary school students in more economically challenged areas. Our partnership with The Elephant Group will enable the programme to expand to accommodate more students across the UK, continuing our commitment to playing a role in nurturing the next generation to fulfil their career aspirations. Through these programmes, we believe that we’re helping to make gender equality possible, creating an environment within which every woman can reach her full potential.

Woman smiling while having a conversation

Inspiring the next generation of Black female leaders

We’ve partnered with The Black Women’s Project since 2019 and recently developed a new podcast series, The Growth Szn, which links Black women starting out in their career with Black women in P&G (as well as allies and experts) through a series of conversations. The Black Women’s Project is a student-led society at the University of Warwick and the University of Southampton, which aims to develop future Black female leaders, with a focus on wellbeing and upskilling.

Illustration of a woman holding a presentation

Inclusive Environment Inside and Outside P&G

We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.

Busting Workplace Myths

Since the World Economic Forum in 2018, P&G's "myths vs reality" exhibit has exposed the myths that hold women back from achieving equal representation and advancement in the workplace.

Parental leave policies fit for modern families

Our paternity leave policy allows fathers to take up to eight weeks of fully paid leave within the first 18 months of their child being born or adopted. This approach has been proven to have a positive impact on mothers, enabling them to return to work more easily, increasing female employment and reducing the potential for earning gaps. For us, it’s more than a policy — it’s a step towards shifting cultural norms by removing gender biases in caregiving.

Future Female Leaders

As a Foundation Partner of the Leading Executives Advancing Diversity (LEAD) Network, we’ve joined forces with other corporations to actively attract, retain and advance women in the retail and consumer goods industry in Europe — through education, leadership and business development. At the 2017 annual LEAD network event, we were recognized as the European CPG manufacturer with the highest representation of female executives.

Our Partners

Every day we’re working toward a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with a number of organisations around the world that share our commitment to gender equality.

Learn about our latest efforts

11/02/2023

International Day of Women and Girls in Science

11th February marks International Day of Women and Girls in Science – an annual observance adopted by the United Nations General Assembly to promote the full, equal access and participation of females in STEM fields.