Gender equality

Woman soccer player

We See Equal

Many of our products are made uniquely for women or men. We have deep insights into their lives, their challenges and their aspirations. So when it comes to the gender bias they face, it’s up to us to help to change the narrative.

In 2017, we launched this gender equality campaign to show the world as we see it—equal. It’s been viewed millions of times in more than 180 countries and was named one of the most inclusive ads of 2017 by the Association of National Advertisers (ANA).

Watch video: P&G #WeSeeEqual – Gender Equality

We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.

Advertising & media

The ANA found that 28% of all ads portray women negatively. As one of the biggest advertisers in the world, we leverage our powerful voice to help to break down stereotypes and motivate change.

Ariel #ShareTheLoad

In India, 70% of children believe it’s a woman’s responsibility to do the laundry—a belief deeply rooted in their culture. Our leading detergent set out to change that gender bias … and prompted more than 2 million men to sign an undertaking that they would help out with housework.

Watch video: Ariel – #ShareTheLoad

Timelines | Katie Couric x SK-II

In the latest Change Destiny campaign, SK-II and Katie Couric want to inspire women around the world to draw their own timelines and celebrate that destiny is a matter of choice, instead of living a life according to society’s expectations of them.

Watch video: Timelines | Katie Couric x SK-II

Fairy #MakeItFair

In the UK, 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their bit and pledge to #MakeItFair.

Watch video: Fairy UK Asks: "Is housework shared fairly in your home?"

Always #LikeAGirl

50% of girls experience a huge drop in confidence at puberty—and never get it back. Always set out to change the profound effect that words can have on girls of that age, starting with a phrase commonly used as an insult.

Watch video: Always #LikeAGirl

Education & economic opportunities

Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programmes, we’re helping to make gender equality possible.

Always Keeping Girls in School

female child in classroom

In some countries, a girl’s period could lead her to miss school—or drop out altogether. In 2006, Always started providing African girls with puberty education and sanitary pads. Since then, 78% of schools have reported an improvement in attendance.

Education access for underprivileged children

female child writing in classroom

P&G India has provided girls with access to education through its Shiksha programme—increasing reading and writing ability from 20% to 70%.

Connecting female leaders with local entrepreneurs

Females working in the office

In partnership with WEConnect International, our leaders connect with local female entrepreneurs around the world—sharing their tactics for developing business strategies and skills.

Inclusive environment inside P&G

We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. This is why achieving a 50/50 representation in all parts of our company is a top priority.

Equal parent benefits

Parents with child

In 2017, we expanded our benefits in 26 countries to include enhanced maternity, adoption and paternity leave—through their child’s first year.

Women supporting women

Women working in office

As a founding corporate partner of, we host “Lean In Circles” around the world. So far, more than 4,000 women have participated in peer-to-peer support to tackle business and career challenges.

Male advocates

Male advocates

We partner with Catalyst to offer MARC™ (Men Advocating Real Change)—a programme that engages the hearts and minds of men as full partners in achieving gender equality.

Women leading in manufacturing

Woman leading a meeting

In a region with a traditionally male-dominated culture, our Bangkok plant is proud to have achieved 70% women on their leadership team … 50% of whom are working mums. This success is largely due to our parental benefits and inclusive culture.

National Association for Female Executives

Top Companies for Executive Women

-National Association for Female Executives

Our partners

Every day we’re working towards a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with organisations that share our commitment to gender equality.

  • Association of National Advertisers
  • Lean In
  • Catalyst CEO Champions For Change
  • UN Women
  • Women in the World
  • WASH United
  • Save the Children
  • #SeeHer
  • Global Citizen
  • Seneca Women
  • CARE
  • Sesame Workshop
  • World Vision
  • Network of Executive Women
  • Women’s Business Enterprise National Council
  • WEConnect International
  • LEAD Network
  • Geena Davis Institute on Gender in Media

But wait, there's more

We’re always working on something new. For information about our gender equality efforts—like encouraging students around the world to pursue STEM—or to see the full list of our partners, download our 2019 CITIZENSHIP REPORT.