Birth of an Icon: Ariel

Today, Ariel leads the way in laundry detergent innovation and since 1967 has continued to develop for nearly 50 years.

In the 1960’s, the washing machine was invented - hoorah - an amazing invention which revolutionized the chore of the weekly wash. However, clothes just weren’t quite white enough. So the P&G European Technology Centre got to work and in 1967, ‘Ariel’ burst onto the scene, offering pristine whites thanks to an innovative combination of an enzyme based compound with encapsulated bleach.

In 1985, the first liquid detergent from a P&G brand was launched, offering outstanding grease cleaning performance. In 2001, liquitabs were invented, giving the quickest, easiest clean yet while still offering unbeatable results.

Today, Ariel is the No 1 recommended detergent by washing machine makers globally.

For nearly 50 years, Ariel has continued to develop.