Bosnia & Herzegovina
The Former Yugoslav Republic of Macedonia
Today, Ariel leads the way in laundry detergent innovation and since 1967 has continued to develop for nearly 50 years.
In the 1960’s, the washing machine was invented - hoorah - an amazing invention which revolutionized the chore of the weekly wash. However, clothes just weren’t quite white enough. So the P&G European Technology Centre got to work and in 1967, ‘Ariel’ burst onto the scene, offering pristine whites thanks to an innovative combination of an enzyme based compound with encapsulated bleach.
In 1985, the first liquid detergent from a P&G brand was launched, offering outstanding grease cleaning performance. In 2001, liquitabs were invented, giving the quickest, easiest clean yet while still offering unbeatable results.
Today, Ariel is the No 1 recommended detergent by washing machine makers globally.
Compelling visual ads left no doubt about Bounty’s superior absorbency, and we still show that time-tested benefit in current advertising. Early campaigns from the Rosie TV spots to the Paper Towel Gang videos continue to demonstrate that it’s the most absorbent paper towel on the market.
Now the brand is sporting a new attitude: Bring It. It reflects what our best customers tell us: that Bounty helps them embrace life, uninhibited by messes. The Bring It spirit also helps drive our support of the creative development of schoolchildren.
Bounty is proud of its role as a founding partner of Teacherlists.com, an online site that lets teachers connect with parents about what school supplies are needed to help children discover and learn. And as part of our campaign for P&G’s sponsorship of the London 2012 Olympic Games, we promoted the spirit of learning by doing.