Packs that give back: Superdrug and P&G collaborate to support Sported on Rising Stars campaign

This week, health and beauty retailer, Superdrug, is encouraging shoppers to visit local stores and purchase specially selected P&G products, as part of its newly launched Rising Stars campaign. The campaign, which goes in stores nationwide across the UK and Ireland on Wednesday, strives to support grassroots sports organisations at a time when many are feeling the pinch.

Working with P&G, the campaign will raise funds for Sported, a charity which delivers expertise, resources and vital support to grassroots clubs making real differences in their communities. As part of the campaign, a series of grants will be awarded to groups across the UK, helping to fund much-needed equipment, venue hire, transport and more.

The campaign will also seek to champion the nation’s community Rising Stars, through which five young people will be selected to come together to create a network of community Rising Stars to champion the benefits of sport and physical activity within their local area.

Zac Calder, Group Leader of Birmingham-based Sported group, Just Ramps, said: “Just Ramps has worked with Sported to access grants and gain valuable insights from industry professionals, which has resulted in a complete rebuild of the skatepark. Just Ramps is more than just a skatepark; it provides users with an opportunity to gain valuable life skills, make new friends and build a strong, inclusive community. This grant will allow us to expand our provision and continue to provide a secure, stimulating environment with ample opportunity for skill development, regardless of age, ability, ethnicity, or needs.”

Simon Comins, Chief Commercial Officer at Superdrug, said: “We are honoured to be working with P&G and Sported on the Rising Stars campaign. To be able to support local communities and give back to grassroot sports organisations, as well as provide funding for much-needed sports equipment, is something we are proud to be part of.

“At the moment, we know it is more important than ever to be able to encourage and support young people through sport – we’re really excited to see our Rising Stars achieve their dreams.”

Lynsey Smith, Senior Brand Manager at P&G Northern Europe, said: “We’re really excited to be working with both Superdrug and Sported on this campaign – helping to transform the lives of young people through the incredible power of sport. In these challenging times, sports club are more important than ever – helping to nurture young people by embedding key skills including confidence and teamwork. Through Rising Stars, we’re proud to continue our mission to leverage our market-leading brands as a Force for Growth, so that we can continue to be a Force for Good in local communities.”

Rising Stars will go live in over 750 Superdrug stores in the UK and Ireland on Wednesday 19^th April, and will run for a total of four weeks. Shoppers will be able to donate to Sported by purchasing selected P&G brands in-store.¹ Funds raised will enable Sported to utilise the power of sport to transform the lives of disadvantaged young people and to build stronger, safer communities.