Pampers for Preemies: Continuing to support neonatal babies and their families this World Prematurity Day

Every baby deserves the best start in life, whether born prematurely or full term. In England, around 8% of live births are preterm, equating to about 1 in 13 babies, and this number is rising. Today marks World Prematurity Day, and we're shining a light on all these babies and expressing our deepest gratitude to the health professionals who tirelessly support these families and their little ones.

Since 2017, Pampers has donated more than 3 million of their specially designed preemie nappies to UK hospitals, pharmacies and parents, and continues to support Bliss, the leading charity for babies born sick or premature, through donations to help deliver better access to services for families in need.

To make Pampers Preemie Protection nappies even more accessible for parents and carers of premature babies, Pampers is now partnering with Tesco to offer the nappies for free in over 350 Tesco Pharmacies across England, Scotland and Wales.

This World Prematurity Day, Pampers is partnering for a second year with first-time mum, broadcaster, author and world champion dancer, Oti Mabuse, whose daughter was born at 28 weeks, to continue to raise of awareness of her prematurity experience and Pampers Preemie Protection nappies.

Oti says, "I am so proud to be partnering with Pampers again this year, having had first-hand experience of using the Pampers Preemie Protection nappies during the eight weeks that my daughter spent on a neonatal unit. These nappies allowed my husband and I to have special bonding moments whilst changing her, safe in the knowledge that that they were helping to keep her delicate skin protected. I look back at those memories so fondly, as I feel it helped establish the strong bond we have today.”

If you’d like to help raise awareness this World Prematurity Day, then you can show your support too. For every Pack of Pampers nappies and nappy pants purchased in Tesco between 27th October and 9th December 2025, Pampers will donate a Pampers Preemie Protection nappy in the UK (T&Cs apply). Please visit https://pampersforpreemies.pampers.co.uk/ for more information.

For more information, please visit https://pampersforpreemies.pampers.co.uk/ or www.bliss.org.uk. To find your nearest Tesco Pharmacy, visit tesco.com/pharmacy.