We’re all about doing the right thing and are committed to being A Force for Growth and A Force for Good. That’s why our people and our brands do acts of good every day to help communities grow.
Today, on International Day of Charity, we are kicking off our Northern Europe Community Impact month. This is the second year using the month of September to celebrate the important work P&G does to positively impact the communities in which we live and work. We will use this as an opportunity to better understand how P&G supports its local communities and how employees can also become more involved.
At P&G, we strive to be a Force for Growth so that we can be a Force for Good in the communities in which we live and work. That means not only serving people through our market-leading brands, but being there for them in greater times of need — when our products and support matter more than ever. We bring this to life across Northern Europe in a number of ways, enacting partnerships with charitable organisations at national and local levels to deliver meaningful impact at scale.
Our Citizenship priorities are grounded in a belief in doing the right thing, because we believe that our reputation is built over time, earned every day, and provides lasting value for all of our stakeholders.
Our brands are part of the everyday for many: we focus our efforts where we can uniquely bring value and where our brands and people can make the biggest difference, for example, through our longstanding corporate partnership with In Kind Direct, our long-term brand partnerships such as Head & Shoulders working to tackle bullying with The Diana Award, Gillette’s partnership with Movember to change the face of men’s health and Fairy Non Bio partnership with GOSH Charity helping Great Ormond Street Hospital give children who need help the most the best chance for life, or the inspiring work led at each of our sites directly impacting charities in our local communities.
This month, we’re also shining a light on our long-standing partnership with In Kind Direct of more than 22 years to get our everyday essential brands directly into the hands of those who need them in local communities across the UK. They have an extensive network of 7,500+ charitable organisations which we support through product donations with an estimated retail value of almost £50 million. Whether it’s through Bold pods to give its community members the dignity of clean clothing, Pampers nappies to support new parents or Always pads to give women and girls access to period products.
In the current external climate, we know that it has never been more important for us all to pull together in support of our communities. Throughout the month we will reflect on and be proud of what we have achieved in Northern Europe through our community impact work, whilst also ensuring we look ahead to our continued commitment to deliver meaningful impact to our communities.
To learn more about our Community Impact work, please check out our 2023 Northern Europe Citizenship Report