Innovation has been core to P&G’s business for more than 175 years. From our early years making soap and candles to today – creating shampoos, shavers and more – we innovate to make everyday life better for consumers. Learn more about our recent product innovations below.

New Product Pacesetters brand product packages

Procter & Gamble brands earned five of the top 10 spots on the IRI New Product Pacesetters™ ranking of the most successful non-food product launches of 2014.

Go
Gillette Fusion ProShield

Gillette Fusion ProShield

Jan 21 2016

Gillette Fusion ProShield

Designed with an innovative ProShield Lubrication Bar before the blades, new Gillette Fusion ProShield blade cartridges shield men from irritation when they shave.

Charmin North America

Charmin North America

Oct 15 2015

Charmin North America

The Charmin family continues to drive growth in a mature category by focusing on innovative products, packaging and sizes.

Crest 3D White Brilliance 2 Step

Crest 3D White Brilliance 2 Step

Aug 31 2015

Crest 3D White Brilliance 2 Step

New Crest 3D White Brilliance 2 Step is an advanced cleansing and whitening system that takes smiles to the height of white.

Crest 3D White Brilliance 2 Step

Crest 3D White Brilliance 2 Step

Aug 31 2015

Crest 3D White Brilliance 2 Step

New Crest 3D White Brilliance 2 Step is an advanced cleansing and whitening system that takes smiles to the height of white.

Gillette Shave Club

Gillette Shave Club

Jun 1 2015

Gillette Shave Club

The Gillette Shave Club offers guys a new way to connect with the Gillette brand.

Downy® Fresh Protect

Downy® Fresh Protect

Added May 6 2015

Downy® Fresh Protect

New Downy® Fresh Protect provides powerful, 24-hour odor protection that keeps fabrics smelling fresh all day, even for the most active individuals.

Unstopables Collection

Unstopables Collection

Added May 6 2015

Unstopables Collection

Unstopables is a new, crave-worthy collection of five luxury home and fabric care products with sophisticated scents that deliver rich, long-lasting and enveloping sensorial experiences to elevate the every day.

Bounty with Dawn

Bounty with Dawn

Added Apr 17 2015

Bounty with Dawn

New Bounty with Dawn is a specially designed 2-in-1 cleaning product that simplifies clean-ups by infusing the cleaning power of Dawn right into an ultra-durable Bounty paper towel.