Working to make good things in smaller packages

P&G is home to some of the world’s most trusted brands. Our goal to bring you that same superior quality in smarter packages.

Packaging goals

Our mission is to make products that people need and use to make their day just a little bit better.

Each of our products has to be packaged – so we can get it to you for use it in your home. Key for us is making those packages – those containers – with less material, less weight, more renewable and recyclable content and greater recyclability.

Mostly, this work goes by unnoticed; and that’s by design. Our aim is to do more with less, while still ensuring that you get the most from our products.

We also are working with partners to increase and expand recycling programmes while also building consumer awareness around the world. Recycling works best if we’re all working on it together.

Collage of Packaging parter logos


APR - Our long time partner, working together to advance plastics recycling including bottles, rigids, films, PE, PET, and PP.

Petcore - Working to advance recycling here in Europe.

American Chemistry Council - Working ot drive North America film recycling via retail take-back programs.


Some smaller stories

Flash innovation lead to a 2.5x concentrated formula, which means a smaller package and less materials—45% less plastic and 64% less water.

Mr. Propre product bottle

Pampers innovation has delivered 70% less packaging and 50% less weight over the last 20 years. In 2015, Pampers in Western Europe moves from “box-to-bags,” reducing packaging materials by 80%.

Pampers product package

Our laundry business has been working for years to make smaller packages.

  • 1988, we pioneered compaction in our powders; today’s dosage is 74% less per load.
  • 2007, we introduced Tide Liquid 2x compacted in the US with 40% less plastic and 40% less water.
  • 2012, unit dosing – or Pods – mean 50% less plastic packaging per consumer use than even Tide 2x concentrated
  • 2018, our next compaction will mean even smaller packages.
Ariel and Tide product packages

Two of our leading global brands are using renewable materials for their packaging. Pantene Natural Fusion bottles are made from sustainably grown and harvested sugar cane. Gillette ProGlide is making its packaging from a combination of bull rush, sugar cane and bamboo, resulting in 57% less plastic. Gillette also removed PVC from its packaging.

Gillette and Pantene product packages

We're working with four other global companies innovating to find natural alternatives to plastics. Together with The Coca-Cola Company, Ford Motor Company, H.J. Heinz Company, and NIKE, Inc., we formed the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100% plant-based PET materials and fiber in their products. 

A collage of P&G, Coca-Cola, Nike, Heinz and Ford logos

When we took a close look at our Olay Total Effects bottle, we saw an opportunity to make a small change, with a big impact. We changed the pump design and saved 800,000 tons of plastic – a year. 

Olay Total Effects bottle

In just one example of trying to encourage recycling in the home, our Dawn brand is adding a special label to its US NA products, reminding people to recycle both the bottle and the cap. While most people recognize that plastic bottles can be recycled, actual recycling rates remain low. Advances in technology also mean the cap can be recycled as well. So, please: “Empty and Replace Cap.”

Recycle If Clean & Dry black and white logo

In 2014, we became founding partners in the Closed Loop Fund, designed to give more people in the US access to recycling by creating a multi-million-dollar fund to invest in low- and no-interest loans for recycling. P&G President, CEO and Chairman of the Board A.G. Lafley (at the time) said: “This will enable a larger supply of usable, recyclable content, which will enable manufacturers to give consumers what they want – more packaging with recycled materials. This is good for consumers and the environment.”



Learn more about how we’re working to reduce the impact of our packaging by reading our Environmental Quality Policy.

Closed Loop Fund logo

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